Engage with your audience for as little as 1dkr by advertising on YouTube!

By Isuru Perera, March 10th 2017 in YouTube
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Did you know that YouTube gets over 1 billion views per day? Meaning that if it was a search engine it would be twice the size of Bing and Yahoo put together and be one-third the size of Google.

Are you are a small or medium sized business that is looking to increase your audience, expand your reach, and increase your sales? If you have heard that advertising on YouTube is a lucrative and inexpensive way of doing this, you heard right!

In Denmark YouTube is the second most used social media, just behind Facebook. Every day hundreds of millions of hours worth of content is shown on YouTube and billions of views are generated. You can easily showcase your business to your target audience for a cost per view under 1dkr!

Views

Facts and numbers on Youtube

  • The total number of people using YouTube is 1.300.000.000.
  • 300 hours worth of video content is uploaded to YouTube every minute.
  • Nearly 5 billion videos are watched on Youtube every single day.
  • YouTube gets over 30 million visitors per day
  • Mobile Youtube users spent 40 minutes on average session, up more than 50% year-over-year
  • More than half of YouTube views come from mobile devices.

Devices used to watch YouTube

Viewers on Youtube are increasingly shifting to mobile when watching videos. Google had been working on creating a solution that allows advertisers to effectively reach customers across screens. Google has now announced that they are allowing advertisers to use search data for YouTube targeting, giving you the possibility to create an even more tailored target audience.

As you can see, YouTube shows good potential. But there are many different ways to advertise on YouTube.

Ad types on YouTube

Display & Overlay Ads:

            

  • The Display Ad will appear on the right of the featured video and above the video suggestion list.
  • The Overlay Ad will appear on the lower 20% portion of your video.

Video ads:

            

  • The viewer can chose to skip these ads after 5 seconds. But you can now also create non-skippable Video Ads that can last up to 30 seconds or a Bumper Ad that lasts 6 seconds.

YouTube for remarketing

There are three reasons why video remarketing is the next step in the evolution of remarketing:

  • You no longer need to stay within a 70-character limit as you do with text ads and you can be more adventurous and interesting than the classic static image ads.
  • With videos you will be able to communicate directly to your customers through a short video that can take up to 1 minute, rather than having them read about it. It’s much more easy to watch a video than read text.
  • These attributes make it easier for you to get your potential customers attention and explain to them why your product is what they need.

Using video ads for remarketing makes it possible for you to reach very qualified leads and potential customers.

Measurement

Afraid it will be too difficult to keep track of your ads performance on YouTube? Don’t be!

YouTube has built-in Analytics that makes it easy to see how your ad performs. You can also make adjustments to your ad at any time and run multiple ads at once to see which works best.

We have seen from our UK accounts who have Ads on YouTube, that it is helping to drive engagement.

It works!

So to sum up, YouTube is a perfect way for you to reach the segments you are targeting. YouTubes video advertising is an underutilised channel of marketing and there aren’t enough small to medium sized businesses taking advantage of it yet. Most ads on YouTube are by big businesses, but there is plenty of room out there.

Besides, people want to watch information rather than read it. So why not give them what they want?

Are you considering grabbing this opportunity and want to speak to us?

If you are in Denmark Drop us a call on +45 78 76 92 05 or meet us in our office SOHO Kødbyen.

U.K. team on +44 203 005 9878.

 


Isuru Perera

Head of Push: Scandinavia

Heading our Scandinavian office in Copenhagen. Isuru is one of our most senior managers with an excellent track record of Display and PPC management. Isuru is bursting with creative ideas for your business. Heading the Display team to new heights. Flying back and forth from London & Copenhagen, Catch him where you can.

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