Did you know that YouTube gets over 1 billion views per day? Meaning that if it was a search engine it would be twice the size of Bing and Yahoo put together and be one-third the size of Google.
Are you are a small or medium sized business that is looking to increase your audience, expand your reach, and increase your sales? If you have heard that advertising on YouTube is a lucrative and inexpensive way of doing this, you heard right!
In Denmark YouTube is the second most used social media, just behind Facebook. Every day hundreds of millions of hours worth of content is shown on YouTube and billions of views are generated. You can easily showcase your business to your target audience for a cost per view under 1dkr/1pence!
Viewers on Youtube are increasingly shifting to mobile when watching videos. Google had been working on creating a solution that allows advertisers to effectively reach customers across screens. Google has now announced that they are allowing advertisers to use search data for YouTube targeting, giving you the possibility to create an even more tailored target audience.
As you can see, YouTube shows good potential. But there are many different ways to advertise on YouTube.
Display & Overlay Ads:
There are three reasons why video remarketing is the next step in the evolution of remarketing:
Using video ads for remarketing makes it possible for you to reach very qualified leads and potential customers.
Afraid it will be too difficult to keep track of your ads performance on YouTube? Don’t be!
YouTube has built-in Analytics that makes it easy to see how your ad performs. You can also make adjustments to your ad at any time and run multiple ads at once to see which works best.
We have seen from our UK accounts who have Ads on YouTube, that it is helping to drive engagement.
So to sum up, YouTube is a perfect way for you to reach the segments you are targeting. YouTubes video advertising is an underutilised channel of marketing and there aren’t enough small to medium sized businesses taking advantage of it yet. Most ads on YouTube are by big businesses, but there is plenty of room out there.
Besides, people want to watch information rather than read it. So why not give them what they want?
Are you considering grabbing this opportunity and want to speak to us?
If you are in Denmark Drop us a call on +45 78 76 92 05 or meet us in our office SOHO Kødbyen.
U.K. team on +44 203 005 9878.