We have said it before and we will say it again, more and more people are shopping and searching the web from their mobile phones. This means that you need to be sure that your website is up to date and mobile friendly, in order for you not to lose potential customers.
We live in a society where shoppers expect brands to deliver quickly and have smoothly working mobile friendly websites. 26% of the Danes use their phones for online shopping, and 17% purchase at least once a month when shopping with the mobile phones.
The reason for people shopping with their phones is the convenience, hence why you need to have a fast and mobile friendly website. Another reason for shopping online is due to the fact that shoppers find that they can get better offers online, compared to going to the shop.
Luckily for you Google and SOSTA have together made a tool that will help you analyse your website. Free of charge! The tool seeks to do two things, predict your conversion rate and predict your bounce rate.
In the process of making these tools there were some important findings, that you need to take into consideration when making, optimising or doing a health check of your website:
What the tool will help you to figure out is:
If you are sitting behind the screen thinking “Oh no, I really need a mobile friendly website”, then don’t worry. Push can help you with that. Or if you are already confident in your website, apply the tool just to do a health check. It’s free and what is there to lose?
Are you stuck for time and not able to conduct any tests? Get in touch and we will do all the work for you and give you the report plus our personal analysis of your website free of charge!
If you are in Denmark give us a call on +45 78 76 92 05 or meet us in our office at SOHO, Kødbyen.
U.K. team on +44 203 005 9878 based in London.