Are you losing customers on your mobile website?

By Emma Meins, August 18th 2017 in Landing pages and conversion
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We have said it before and we will say it again, more and more people are shopping and searching the web from their mobile phones. This means that you need to be sure that your website is up to date and mobile friendly, in order for you not to lose potential customers.

Trends in the market

We live in a society where shoppers expect brands to deliver quickly and have smoothly working mobile friendly websites. 26% of the Danes use their phones for online shopping, and 17% purchase at least once a month when shopping with the mobile phones.

The reason for people shopping with their phones is the convenience, hence why you need to have a fast and mobile friendly website. Another reason for shopping online is due to the fact that shoppers find that they can get better offers online, compared to going to the shop.

How to check the speed of your mobile website

Luckily for you Google and SOSTA have together made a tool that will help you analyse your website. Free of charge! The tool seeks to do two things, predict your conversion rate and predict your bounce rate.

In the process of making these tools there were some important findings, that you need to take into consideration when making, optimising or doing a health check of your website:

  • The page should not be too complex. Meaning that it should not have 1) too many elements and 2) too many pictures.
  • If the page is too slow to load, shoppers will most likely bounce from your website.

What the tool will help you to figure out is:

  • What factors on your site influence your business metrics the most.
  • Which performance metrics you should focus on.
  • How much faster your website should be in order to decrease bounce rate and increase conversions.
  • What the ROI would be for improving your site performance.
  • How much money you could potentially be losing on having a slow performance.
  • At what point you can expect to see improvements in performance.

It works!

If you are sitting behind the screen thinking “Oh no, I really need a mobile friendly website”, then don’t worry. Push can help you with that. Or if you are already confident in your website, apply the tool just to do a health check. It’s free and what is there to lose?

Are you stuck for time and not able to conduct any tests? Get in touch and we will do all the work for you and give you the report plus our personal analysis of your website free of charge!

If you are in Denmark give us a call on +45 78 76 92 05 or meet us in our office at SOHO, Kødbyen.

U.K. team on +44 203 005 9878 based in London.