How To Test Your Ad Copy Using Labels

By Reece Groves, September 29th 2015 in Ad copy
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Ad copy testing is essential for a successful ad campaign:

Apply the labels

Once your ads are up and running, filter them based upon the major differences amongst them. Then, apply labels to each of the ads by clicking labels and clicking create new.

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The labels should show the name of the test,  as well as the distinguishing feature of each ad copy that you are using for the test.

You need to separate ads for mobile, display and search as they all have different metrics and if you combine them together you can get false results.

Save Column Layout Under Dimensions Tab

In your AdWords account, you will find a tab called “Dimensions”. Go there and save a layout that contains columns for labels, clicks, impressions, conversion rate, click-through-rates, and conversions.

This is illustrated below:

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We can see the spread cost advert is not working well and here the end result of approval for their service is more valuable than payment options.

Remarketing adverts perform well and one should look at sending more traffic.

Repeat

The next time you conduct the ad test you can replace the advert line with spread cost – pay as you go to an alternative of the winning line we design and get plans approved.


Reece Groves

Head of Conversion - Push

Im Reece and I have lived in Hertfordshire for most of my life moving no less than 9 times! - Practically a traveller, so its safe to say I'm used to change. On paper I sound like a typical lad as I love everything cars, and football, but deep down I am geeky and not afraid to say I love the strictly come dancing show! When I have my work game face on, i'm very determined and dsciplined which definitely helps when developing a/b tests, managing landing page builds and analysing numbers to improve conversion rates!

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