Google has recently introduced life event targeting onto the display network and also made it easier for you to reach the correct audience.
Life event targeting allows us, advertisers, to reach people at key moments of their life as they hit peak purchasing points. Therefore, making our ads and products more appealing to a need-based customer – these are customers who have a specific intention to buy a particular product.
Consumers going through life events are much more likely to have similar purchase needs than consumers that are merely in the same age, gender or income demographic.
There are 3 life event lists split up into the categories below:
You can pinpoint users before or after the event to maximise the efficiency of your targeting, eg. Moving soon and people who have recently moved.
Give Push a call if you need any more information about life events and how taking advantage of this targeting can boost your sales.