By Reece Groves,
October 18th 2017 in Landing pages and conversion
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On September 28th, 2017 Google held their first ever global awards event in New York. The awards set out to recognise and celebrate the top-performing Google Premier Partners for their contributions to digital marketing, product innovation and client growth.
Over a thousand attendees took part in the ceremony with only 5 awards up for grabs. Guests included advertising agencies and Google Premier Partners from around the world.
We secured the award for mobile innovation.
Entries are judged on innovative practices and on the results these practices have generated.
Our one-page website system was a key factor in the win, as was how we have grown business in our customers utilising our mobile strategy.
In the case studies we provided for the awards, we showed how we helped scale a health clinic to over 38 locations worldwide and in another customer’s mobile campaign we halved the cost for installs and quadrupled the number of interactions with their app.
Our one-page website system condenses all the information you’d find on a traditional website – complete with links that make it appear to be a full website – into a single page that’s easy to view across all mobile devices. Most visitors only visit a couple pages of your website anyway – and making it easier for them to find out who you are, what you do, and how to get in touch with you increases the chances they’ll convert to paying customers.
Our system is perfect if you need to update your whole site for paid traffic, but do not want the high cost and time it takes to create a multi-page website. A one-page website converts better than a conventional website anyway!
Although it is not the only metric we look at, web conversion rate % is very critical to business growth.
For example:
Push landing pages on average increases conversion rate by 218.13%!
This table gives an overview of conversion rate increases we have seen after launching our system with a range of customers:
We have a 30-minute consultation call with you, to research, competitors, personas and get feedback from you on what you think your best USP’s & content is that best resonates with your audience. We get to know your audience and what makes them tick so we can answer their objections, to create emotive, effective copy.
Some customers prefer to have control of the copy, however, we do recommend that we take the reigns of 90% of the cases
We design your page so that it is on brand and creates a credible first impression
Our developers put everything together based on the copy, design & layout brief.
Track performance of your campaigns when someone completes a contact form or call
We check everything on the page, including, spelling, links, and form
We essentially create 2 pages so that mobile, and desktop visitors are optimised to convert
We know what landing page layouts will convert best for your audience, campaign type & strategy
Creating new or editing existing Push Pages is a rapid process. Your new site will also load incredibly quickly
For more information about how we can dramatically boost your conversion rate please give us a call on 0203 005 9877 or request a landing page audit on our website – https://pushgroup.co.uk/landing-pages
You can also visit Google to check your website speed and mobile friendliness. (Most sites lose half their visitors while loading).
Reece Groves
Head of Conversion - PushIm Reece and I have lived in Hertfordshire for most of my life moving no less than 9 times! - Practically a traveller, so its safe to say I'm used to change. On paper I sound like a typical lad as I love everything cars, and football, but deep down I am geeky and not afraid to say I love the strictly come dancing show! When I have my work game face on, i'm very determined and dsciplined which definitely helps when developing a/b tests, managing landing page builds and analysing numbers to improve conversion rates!
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