Are AdWords scripts actually useful?

The answer to the above question is: yes! There is no end to the list of possibilities that you can use AdWords scripts for. You can write the scripts or you can use the ones freely available on the internet. You can use scripts for a one-time usage or for repeated usage. You can manually run them when you need them or you can schedule them for running at pre-determined time and frequency. You can manage almost any aspect of your campaign with the help of AdWords scripts.

This Landing Page 404 script stops your adverts going to dead pages

You would be surprised how often this happens. Your web site might have changed or been updated and you could easily have a old advert or site link extension going to a dead page.

You may have adverts running through the night and your site might not be accessible due to server issues. The script can pick this up and pause adverts to stop money being wasted

Here’s how to set this up:

The highlighted elements of the script need to be edited before adding this script. BrokenUrlChecker

1. Set your  e-mail to be alerted of broken e-mails
2. Set what response codes are okay. We are mainly looking for 404 pages in this script.
3. Set true if you want the ads to be paused when the script finds broken urls.

Go to Bulk Operations to Upload

Under bulk operation there is a tab called scripts and you can name your script and copy the code with the changes and authorise and approve the script and run it. This needs a schedule added to it. we

It should look like:

Don’t forget the schedule. High spending volatile accounts are recommended at hourly while daily is ok for most other accounts.

You can download the script here.

BrokenURLChecker

Welcome to using scripts!