AdWords scripts provide you a great way to automate tasks related to your AdWords accounts. They are great for any repetitive account management tasks. We use over 100 scripts every day for reporting, bid changes, detailed analysis, suggestions. If you have never used scripts you will wonder how you survived without them once you do start using them.
The side bar will have a “Bulk operations” menu, which contains “Scripts”. Clicking on it will open a new panel. Then click on “+Scripts” to open the scripts editor, where you can create your script.
Once you finish writing your script, you should click on the “authorize” button. This will let the script to make changes to your AdWords account. You can also authorize your script before you start writing it. After authorization, you should preview the script to ensure that it works properly before you run it. You can also schedule your scripts to be run either once or repeatedly at a frequency of your choice.
Here are some free scripts for you to get started.
404 Page Checker
Check no ads are going to dead pages with this landing page checker
Get an overview of performance over the last 12 months or more to spot long term trends
Zero Clicks Alert
Get e-mail if no clicks on your account yesterday in case you miss notification from adwords
Get an e-mail first thing in the morning with key data for yesterday and how it compares to average for the last 2 weeks