Once your ads are up and running, filter them based upon the major differences amongst them. Then, apply labels to each of the ads by clicking labels and clicking create new.
The labels should show the name of the test, as well as the distinguishing feature of each ad copy that you are using for the test.
You need to separate ads for mobile, display and search as they all have different metrics and if you combine them together you can get false results.
In your AdWords account, you will find a tab called “Dimensions”. Go there and save a layout that contains columns for labels, clicks, impressions, conversion rate, click-through-rates, and conversions.
We can see the spread cost advert is not working well and here the end result of approval for their service is more valuable than payment options.
Remarketing adverts perform well and one should look at sending more traffic.
The next time you conduct the ad test you can replace the advert line with spread cost – pay as you go to an alternative of the winning line we design and get plans approved.