Making Your Website Mobile Optimised

By Grant Barber, February 09th 2016 in Landing pages and conversion
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Did you know: Mobile traffic accounts for 50% of your overall website traffic, and as the mobile  trend continues to grow, that percentage is only expected to rise? If your website isn’t designed or optimized for mobile traffic – you need to act fast – you could be missing out on plenty of profit.
In the USA, 94% of people with smartphones search for local information on their phones. Interestingly, 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present. We are seeing similar trends now in the UK. Today, everyone has smartphones with them, constantly communicating and looking for information. In many countries, the number of smartphones has surpassed the number of personal computers; having a mobile-friendly website has become a critical part of having an online presence.
We have found that one-page websites give a very good solution to problems customers have in optimising websites. One-page websites systems condense all the information you’d find on a traditional website – complete with links that make it appear to be a full website – into a single page that’s easy for everyone to view across all mobile devices. Most visitors only visit a couple pages of your website anyway – and making it easier for them to find out who you are, what you do, and how to get in touch with you increases the chances they’ll convert to paying customers, growing your bottom line.
In the article below Google review this key topic and look at why if you haven’t made your website mobile-friendly, you should.
If you don’t know if your website is mobile-friendly, there is also a tool you can take to test your website

Grant Barber

Head of Marketing Masters educated sales and marketing professional, with experience in a wide range of sales, marketing and management roles. Versatile, committed individual with the ability to succeed in business through communication, creativity, teamwork and determination. Experience in digital marketing and how to maximise the wide array of opportunities in this space

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